Wednesday, January 21, 2009

One example of an argument that I found is a Betty Crocker cupcake mix box. This could be considered both an argument to inform, and an argument to persuade. The front of the box is an argument to persuade for a couple of reasons. First, it has a picture of a delicious looking cupcake on it which is there to persuade the audience to purchase the item so that they can experience the cupcake. This is using the appeal pathos, because it is provoking the audiences emotions. It also used logos to develop credibility by placing the Betty Crocker label very viably of the front of the package. The back of the box could be considered an argument to inform because it lists the ingredients that are needed and the direction to follow. This is informative because it is informing the audience how to make the cupcakes that are shown on the front of the box. From this exercise I have found that one single object can be placed several different argument categories.

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